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Optima's Prime

There are some fights you just can't win. Many a pretender has taken on the Klitschko brothers and suffered humiliating defeats. And yet, more and more journeymen keep offering themselves up as punchbags for the Ukrainian brothers.

So in car terms, the family saloon segment is very much like the heavyweight class. It's dominated by a few heavyweights - the Mondeo, Passat and Avensis - a worthy group who've seen off all-comers, maintaining their grip on this lucrative sector.

But what impact is the new saloon from Korean giants Kia going to have? Well, on looks alone, the stylish new Optima has what it takes to dine at the top table. If you add the amazing seven-year warranty, frugal engines and low running costs, you have to give it a puncher's chance.

The Kia line up is one of the best range of cars currently available. From the award-winning Rio to the brilliant Sportage, you can't fault their credibility.The one car the Kia range lacked was a capable four-door saloon, given that the Magentis was distinctly below average. Now though, Kia has the introduced the Optima and initial impressions are very good.

Standing back and taking a good look at the new Optima, it has presence. It's a big family car with striking looks carrying Kia's 'tiger nose' front grille. It's no secret that Kia is providing value-for-money cars, but their new line-up has a more upmarket feel and shows that designers are instilling more passion into their product.

The new Optima will be powered by one engine, the 1.7 diesel in either manual or automatic. It's a frugal engine that has just about enough power to propel this large saloon. My test car was the auto offering, and if I was given a choice, I would stick to manual.The auto doesn't fit the engine very well and tends to have a mind of its own. Even when in paddleshift mode, you don't get full control
over the gearbox and it changes gear without your permission.

The Optima will never be best in class for driving experience, but the 1.7 diesel unit produces 134bhp and 325Nm of torque, which is pretty decent, but don't expect to out-run many rivals. I found the Optima to be best suited to longer journeys as comfort levels were high and the engine is less vocal at cruising speeds.The suspension is a little on the firm side and the bigger 18-inch wheel option gives more road noise in the cabin, but it's worth paying this price as they really set the car off.

On the inside, the Optima provides excellent room for all passengers, and with an above-average boot space for a car of this class, it's the perfect fit for large families. The cabin feels well made and the new Kia definitely feels more upmarket than previous attempts.

The new Optima will be offered in two trims, Ex and the range-topping Platinum. Both come with a generous amount of equipment, and at just €26,996, the Ex is real value-for-money. If you can stretch to the all-bells-and-whistles Platinum model, which I tested, you get equipment levels to match that of a premium brand.

Included in the €29,495 price tag is 17-inch alloys, cruise control, voiceactivated Bluetooth, panoramic sunroof, leather upholstery with heated front seats, reversing camera, driver memory seat, UV reducing glass, rain-sensing front wipers and much, much more.

The Kia faces a real fight to join leading rivals in what is arguably the toughest sector in the industry, but I'm really excited about this car. It has a real desirability about it and it won't hit you too hard in the pocket over the years of ownership.A sevenyear warranty gives you peace of mind and competitive pricing gives this new saloon a real chance. It's never going to be the biggest hitter in the family saloon segment, but it puts up an argument that it needs to be taken seriously.

Leading rivals beware - Kia is making a run for the title.

Courtesy of Sunday World (Ireland)

Kia's Top Selling Sorento Gets a Worldwide Makeover

Kia, which continues to set sales records, is giving a makeover to its top-selling U.S. vehicle: the 2013 Kia Sorento.

Kia's hugely successful Sorento CUV will receive a host of significant improvements when the new upgraded model goes on sale later this year in most markets. Significant changes include a re-engineered body shell, enhanced powertrains for best-in-class fuel economy with lower emissions; improved ride; handling and refinement; additional convenience and safety features; and a fresh new look for the exterior.

It's a big step that Kia is taking because it is gambling on a successful vehicle maintaining its popularity. However, manufacturers seem to be learning lessons from Toyota and Honda, especially Honda, and are shaking up their products mid-term to stay fresh.

"Since its introduction in 2009, the second-generation Kia Sorento has achieved more than 620,000 sales around the world. Today, it is manufactured in Korea and the USA, attracting over 130,000 U.S. customers last year to rank as the best-selling Kia model in the States for the second year in a row," said Thomas Oh, Kia's executive vice president & COO of the International Business Division, in a news release. "We have given very careful attention to feedback from owners, and the upgraded Sorento is not just a cosmetic exercise, but a major step forward for our popular CUV."

LED Improvements
Kia's designers have created new headlamps with LED positioning lights, a new tailgate with LED rear combination lamps; new bumpers (front and rear) with vertical-axis fog lights and a larger area of body-color surface; and an expanded choice of wheels to include larger diameter (19-inch) alloys.

LEDs have become the design tool of choice for less expensive vehicles like the Sorento. It allows OEMs like Kia to make their vehicles look a lot more expensive without major investments in expensive lighting design that would previously have been cost prohibitive. It's the LED movement that is finally beginning to make cars look more distinctive.

Inside the five or seven-seater cabin, there are more soft-touch surfaces plus a new LCD instrument cluster, new center stack with 8-inch display screen, and a new console featuring a straight-gate selector with a leather-booted lever on automatic
transmission models reinforcing the vehicle's more luxurious character.

Offered in black or beige cloth or leather, the interior can be bathed in natural light through a larger optional panoramic sunroof with no center cross beam and a powered blind. This feature is one that has to be seen to be believed. It creates such an open cabin that it belies the Sorento's compact cabin size.

Kia Sales Juggernaut
Kia Motors America's momentum continues to be on a role with best-ever May sales of 51,771 units, a 7.4-percent increase over the same period last year. Year-to-date sales are up 18.7 percent, and May also saw the sale of Kia's four millionth vehicle in the U.S. (since entering the market in 1994) and extended the brand's run of consecutive monthly sales records to 21.

Courtesy of Torque News

Barely Believable Car Tip of the Week: Banish back-road dirt

In many rural areas, so-called oil roads (some unpaved, others semi-paved) are sprayed with oil to control blowing sand and dust. If you find yourself driving along one of these back roads, your windshield may end up coated with oily grime. To cut through the muck, sprinkle cream of tartar over the windshield, and then wipe the glass down with soapy water, rinse well, and dry.