KIA MOTORS CHALLENGES BASKETBALL FANS TO TEST THEIR DUNKING SKILLS AGAINST NBA ALL-STAR BLAKE GRIFFIN IN 3-D FACEBOOK GAME

Kia Motors’ global ambassador, NBA All-Star Blake Griffin, is well-known for his monster slams, and now basketball fans can attempt to out-dunk him in the “Take on Blake Dunk Challenge” 3-D Facebook game.  The “Take on Blake Dunk Challenge” brings the time-traveling experience of Kia’s humorous Optima television commercials online as players attempt to dunk their way to the top against four generations of Blake Griffin.  The game consists of four levels of increasingly difficult gameplay as the “Blake” they must beat (Kid Blake, Young Blake, Teen Blake and Present-Day Blake) becomes older and more skilled.   As part of game personalization, players are encouraged to customize their jersey by selecting their favorite NBA team and take screenshots of their most impressive dunks to share with Facebook friends. 

To further engage and reward players, from today through June 2, Kia will launch a supporting “Take On Blake Dunk Challenge” sweepstakes (takeonblakesweepstakes.com/#rules), giving fans the chance to win a variety of NBA prizes, including Blake Griffin autographed basketballs authenticated by Panini; travel and tickets to the NBA Finals or NBA Draft presented by State Farm; and an all-inclusive grand prize trip for two to Los Angeles for a personal meet-and-greet with Blake Griffin, subject to official rules.  Top prizes are unlocked as more people play the game providing a compelling incentive for social media sharing.

“At Kia, we are fans of the game of basketball, and with the excitement of the playoffs on the horizon and the enthusiastic reception to our series of ‘Time Travels’ spots with Blake Griffin, we wanted to have some fun and give fellow fans the opportunity to challenge one of the most exciting and recognizable athletes in the world,” said Michael Sprague, executive vice president, marketing & communications, KMA.  “The ‘Take on Blake Dunk Challenge’ game gives players the opportunity to share great moments with Facebook friends and demonstrate their passion for the sport.”

Courtesy of Kia Media