Kia’s two best-selling vehicles in the U.S. market were recently acknowledged by AutoPacific with Vehicle Satisfaction Awards (VSA) for 2014. The midsize Optima sedan won the Best-In-Class Mid-Size Car award for the second consecutive year, while the ultra-popular Soul urban passenger vehicle won Best-In-Class Compact Car segment for the first time. Both Optima and Soul set all-time monthly sales records in May with 16,843 and 15,606 units sold, respectively. The 18th annual AutoPacific VSA studied new-car buying results from over 92,000 consumers.
“With today’s tough competition in all segments, these AutoPacific Vehicle Satisfaction Awards are a result of our continued efforts to elevate the Kia brand by delivering a winning combination of European-influenced design, world-class quality and cutting-edge technology – all at a great value,” said Michael Sprague, executive vice president of sales and marketing, KMA. “While the Optima and Soul have very different personalities, their appeal in the marketplace is a shared strength. Customer demand continues to climb for these great vehicles, and we’re glad to see the AutoPacific survey confirm what our sales results have already told us.”
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