From everyone here at Broadway Kia we hope you all have a wonderful New Year. Stay safe during your celebrations this weekend! Let's have a great start to 2012!

The Boston Globe Names the Kia Optima One of the Top Drives for 2012

The critically acclaimed, U.S.-built, Kia Optima added another accolade to its trophy case this week when it was named to The Boston Globe's annual Top Ten Drives List for 2012, beating out more than 100 cars and trucks. Optima's world-class design and technology features impressed editors who dubbed the Optima a "first-class, five-passenger, mid-sized sedan" with a "surprisingly spacious interior," and appreciated the available heated steering wheel during the cold New England winter months.

"With its powerful combination of world-class design, advanced technology, turbocharged performance and outstanding value, the Optima has been turning heads since arriving in showrooms in January and demand has outpaced supply all year," said Michael Sprague, vice president, marketing and communications, Kia Motors America (KMA). "Kia is the fastest growing car company in the U.S. and earning a spot on The Boston Globe's Top Ten Drives List adds to our unprecedented momentum heading into 2012."

The Boston Globe 2012 Top Ten Drives List spans a wide range of vehicles and prices in all segments, but they all feature key core traits such as excellent performance, quality construction, fine details and solid value.

About the 2012 Optima
The 2012 Kia Optima stands apart from the crowd with its head-turning design, fun-to-drive performance, modern amenities and long list of standard safety features. Kia's second U.S.-built vehicle offers drivers cutting-edge technologies, including a standard eight-speaker Infinity audio system, HD Radio, and Kia's UVO powered by Microsoft voice-activated infotainment and communications system with a starting MSRP of $19,500.

Design-Led Transformation and Product Line
Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically-acclaimed Optima midsize sedan to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

 

Courtesy of Kia Media

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The Soul is Kia's top-selling car!

The boxy Kia Soul is still funky-looking and still has dancing hamsters in its award-winning television ads.

But for 2012, the youthful Soul is restyled for a more high-tech look, has more powerful, yet more fuel-efficient engines, new six-speed transmissions and more features, including an infotainment system with voice recognition. Kia even offers 18-inch wheels now.

This model year, the five-door Soul also adds Idle Stop and Go (ISG), which automatically turns off the engine when the car is at idle, such as at a stoplight, and then automatically restarts the engine when the driver's pressure on the brake pedal lets up. The ISG, which is commonly found on gasoline-electric hybrid vehicles, helps conserve fuel.

What's not changed: The front-wheel drive Soul hatchback retains its industry-leading warranty coverage, which includes 10 years/100,000 miles for powertrain and five years/60,000 miles for limited, basic car coverage.

And it still comes standard with lots of safety equipment, such as traction control and electronic stability control, six air bags and antilock brakes.

Best of all, the Soul, which is a recommended buy of Consumer Reports magazine, remains priced below many competitors.

Starting manufacturer's suggested retail price, including destination charge, is $14,650 for the base Soul with 138-horsepower, 1.6-liter, four-cylinder engine and six-speed manual transmission.

But the lowest retail price for a 2012 Soul with automatic is $1,800 more, or $16,450.

The 2012 Soul is offered with a larger, 164-horsepower, 2-liter four cylinder with a starting MSRP, including destination charge, of $17,050.

Competitors include the boxy-styled, Nissan cube, which has a starting retail price of $15,500 as a 2011 model with 122-horsepower, 1.8-liter four cylinder and six-speed manual transmission. The competing 2012 Scion xB has a starting retail price of $17,030 with 158-horsepower, 2.4-liter four cylinder and manual transmission.

Note that the federal government's top fuel economy ratings of 27 miles per gallon in city driving and 35 mpg on the highway for the 2012 Soul with base engine are better than the fuel ratings for the cube and xB. For example, the 2012 xB's mileage rating is 22/28 mpg.

The Soul has become Kia's top-selling car, with sales topping 92,600 through the first 11 months of this year. This is up 52 percent from the same period a year ago.

No doubt buyers are attracted by the Soul's value for the price.

Standard equipment on all models includes ample cargo space, Sirius XM satellite radio (buyers must subscribe to keep this satellite radio beyond the complimentary tryout period), dual-level glovebox, air conditioning, power door locks, outside mirrors and windows, as well as USB/auxiliary jacks.

The test Soul, a Plus model with the larger four cylinder and six-speed automatic transmission included Plus standard features like keyless entry, Bluetooth phone connectivity, leather-wrapped steering wheel and shift knob, audio controls on the steering wheel, two powerpoint outlets and metal-look interior trim — all for $18,050.

At just 13.5 feet long from bumper to bumper, the test Soul fit easily into compact parking spaces and handled nimbly in tight spots.

But inside, the feeling was anything but tight. The 5.3-foot-tall Soul provides 40.2 inches of headroom in the front seat and 39.6 inches in the back seat, so even tall riders don't feel constrained. This is akin to the headroom inside a 2012 Chevrolet Equinox sport utility vehicle.

This ample headroom isn't achieved by forcing riders to sit low to the pavement. Rather, it's the product of a roofline that doesn't slope much until it's behind the back seats. In the test Soul, passengers had good views out of the vehicle and to the traffic ahead, though we still couldn't see over or beyond big pickup trucks or vans.

Be aware, though, that three adults in the back seat sit close to each other, even if the generous 39 inches of rear-seat legroom meant no one's knees touched the front seatbacks.

Note that rear seatbacks are split 60/40 and fold down to extend the 19.3 cubic feet of cargo space behind the rear seats to an SUV-like 53.4 cubic feet. It wasn't difficult to load items inside since the flat cargo floor was at thigh level on me and the rear bumper was not obtrusive.

The uplevel, 2-liter, double overhead cam, four-cylinder engine with variable valve timing provided commendable power, even with the Soul's cargo area filled with suitcases and shopping bags.

I did hear the four-cylinder buzziness at times when pressing the car to accelerate on uphill road sections. But the engine response and power delivery was pleasing, not at all lagging. Torque peaks at 148 foot-pounds at 4,800 rpm, and the Soul weighs less than 3,000 pounds and can feel sprightly on the roads.

Without trying at all, I averaged 29.1 mpg, which is just over the combined city/highway mileage that the federal government estimates in combined city/highway travel.

The tester did not include the automatic engine shutdown and restarting feature. Note that Kia engineers add a more durable starter and alternator with this feature to ensure those stop/starts don't require earlier starter and alternator replacements.

Fit and finish on the test Soul was excellent, and fabric seats were comfortable in summer heat and pleasant looking. But, I could have used some additional lumbar support in the Soul's front passenger seat when I sat there over a three-hour trip.

 

Courtesy of CBSNews

Kia Optima races into hybrid record book

The Guinness Book of Records, he adds, has listed the Optima hybrid as the hybrid with the lowest fuel consumption. "A model was driven throughout all of the 48 continental states," he reports. "The vehicle used only 51/2 tanks of fuel to cover 12,700 km.

"It's also the only hybrid on the market that can get you close to 100 kilometres per hour."

 

Courtesy of the WinnipegFreePress

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Kia wins viral video award

Kia Motors America announced that, on the heels of receiving the first-ever "Rookie of the Year" award from the Madison Avenue Advertising Walk of Fame, it was recognized on Mashables 10 Most Innovative Viral Video Ads of 2011 list. Kia notes that the legend of Kia Motors' trio of music-loving hamsters continued to grow with Mashable ranking the "Share Some Soul" spot as one of the "10 Most Innovative Viral Video Ads of 2011." Since rolling onto the scene in 2009 to announce the arrival of Kia's funky Soul urban passenger vehicle, the driving, rapping and dancing hamsters have attracted millions of viewers around the world, with the "Share Some Soul" campaign alone eclipsing more than 10 million "The Kia Soul hamsters have become pop culture icons and dramatically increased consumer awareness, perception and consideration for the brand, proving that Kia is a pioneering brand with its finger on the pulse of today's market," said Michael Sprague, vice president of marketing & communications, Kia Motors America (KMA). "Mashable is one of the leading news sources in digital culture, and landing on their top 10 list is further evidence that the marketing campaign for the Soul continues to connect and entertain consumers."

Mashable's list consists of a variety of advertising campaigns, chosen for their widespread appeal and innovation, but mainly for understanding the target audience and being creative about engaging the consumer.

Created by David&Goliath, KMA's advertising agency of record, "Share Some Soul" finds three hamsters rolling through an apocalyptic landscape in an aptly named "Alien Green" 2012 Kia Soul with this summer's hottest song, "Party Rock Anthem" by LMFAO - number one on the Billboard Hot 100 for six weeks - blasting from the hatchback's new 350-watt Infinity®1 audio system. The hamsters bring style and flair to a dark and dreary scene with their fluorescent Hamstar® street wear and quickly capture the attention of battling robots when they emerge from their Soul and begin performing the latest dance trend, shuffling. Just as the Kia Soul infuses fun and personality into the compact CUV segment, the Hamsters' positive energy causes the alien robots and humanoids to stop fighting, drop their weapons and shuffle and party together.

 

Courtesy of TheExaminer

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Broadway KIA - (5) Star Review on DealerRater

• Everyone was friendly and helpful...we got the car, the color combo. and price that we wanted. Jerome was our salesperson and he was a true pleasure to work with. I would certainly go back for my next vehicle. -virnman

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IIHS announces 115 Top Safety Picks

The list of winners of the Insurance Institute for Highway Safety's Top Safety Pick award is longer than ever this year, with vehicles in nearly every size category the Institute evaluates earning accolades. From minicars to sedans to pickups, consumers have a record number of choices among 2012 models.

In all, 69 cars, 38 SUVs, 5 minivans, and 3 pickups earn Top Safety Pick. The award recognizes vehicles that do the best job of protecting people in front, side, rollover, and rear crashes based on ratings in Institute evaluations. The ratings, which cover all 4 of the most common kinds of crashes, help shoppers pick vehicles that offer the highest levels of crash protection. Because the federal government now requires all 2012 and later passenger vehicles to have electronic stability control to help drivers avoid loss-of-control crashes, ESC no longer is a requirement to win as it was in prior years.

The winners' circle includes 18 new recipients for 2012, while 97 models that previously qualified for the 2011 award carry over to 2012.

"For the second year running a record number of models qualify," says Institute president Adrian Lund. "It's tough to win, and we commend auto manufacturers for making safety a top priority."

That commitment to protecting people in crashes is evident in the fast pace of design improvements automakers have made during the past year. Initially 66 vehicles qualified for last year's award as less-than-perfect rollover ratings held back many contenders. Later the number climbed to 100 as manufacturers redesigned roofs to make them stronger or introduced new models to win. The Institute's rolling test schedule allows for recognition of additional winners throughout the year, so many 2012 models qualified for a 2011 Top Safety Pick.

Again this year every major automaker has at least one winner. Subaru remains the only manufacturer with the distinction of earning awards for every model it builds. Subaru picks up 5 awards, including one for the redesigned Impreza, a small car.

About the award: The Institute awarded the first Top Safety Pick to 2006 models and then raised the bar the next year by requiring good rear test results and ESC as either standard or optional equipment. In 2010, the Institute toughened criteria by adding a requirement that all qualifiers must earn a good rating for performance in a roof strength test to assess protection in a rollover crash.

The Institute groups winners according to vehicle type and size. Lund advises consumers to keep in mind that size and weight influence crashworthiness. Larger, heavier vehicles generally afford better occupant protection in serious crashes than smaller, lighter ones. Even with a Top Safety Pick, a small car isn't as crashworthy as a bigger one.

How vehicles are evaluated: The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a 50th percentile male Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2 instrumented SID-IIs dummies representing a 5th percentile woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.

In the roof strength test, a metal plate is pushed against 1 side of a roof at a displacement rate of 0.2 inch per second. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio.

Rear crash protection is rated according to a 2-step procedure. Starting points for the ratings are measurements of head restraint geometry — the height of a restraint and its horizontal distance behind the back of the head of an average-size man.

Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.

Kia's Winners:

Kia Forte sedan
Kia Soul
Kia Optima
Kia Sportage

 

Courtesy of IIHS.org

With a five-star crash test safety rating and 35 mpg, the new Kia Optima is a very logical purchase. Of course, for some drivers that's all just icing on top of an already sweet combination of style, advanced features and a 274 horsepower, turbocharged en

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Kia Motors' New 1.6-Liter Gasoline Direct Injection Engine Named to Ward's "2012 10 Best Engines" List

For the 2012 model year, Kia Motors America (KMA) equips the all-new Rio subcompacts and enhanced Soul urban passenger vehicle with a state-of-the-art 1.6-liter GDI four-cylinder Gamma powerplant, which was recently honored as one of Ward's "10 Best Engines." The editors of WardsAuto recognized the engine's combination of performance and fuel efficiency with a class-leading 138 horsepower⁴ while maintaining class-leading fuel economy of 30/40 mpg (city/highway)⁵ in the Rio 5-door and sedan. The flexibility of the 1.6-liter is demonstrated by the availability of the fuel-saving Idle Stop and Go (ISG) technology, which turns off the engine when the vehicle is not in motion, such as at a stop light or in traffic.

"With direct injection and ISG technology, Kia's new 1.6-liter GDI engine is truly state-of-the-art and strengthens the brand's position as a fuel economy leader in the U.S.," said Michael Sprague, vice president, marketing & communications, KMA. "With a standout combination of world-class design and dramatically cutting-edge engine technology, Kia has become the fastest growing car company in the U.S. and the Ward's 10 Best achievement is further validation of the brand's relevance in the market."

In its 18th year, the "Ward's 10 Best Engines" competition recognizes the latest powertrain technologies that are affordable and available to most consumers. During their evaluations, Ward's editors consider engines that increase horsepower and torque numbers, sound appealing and integrate well with their respective vehicles.

About the 2012 Soul
Refreshed for the 2012 model year, the Kia Soul has been fine-tuned with a significant number of technological, powertrain and style enhancements. The 2012 Soul delivers class-leading horsepower⁶ and significantly improved fuel efficiency of up to 35 miles per gallon (mpg)⁷ on the highway. Kia Motors' hatchback remains a class-leading value⁸ with the lowest starting price of its competitive set at $13,900 MSRP⁹. Later this model year, Soul also will be the first among its competitors to offer the fuel-saving ISG technology, which turns off the engine when the vehicle is not in motion, such as at a stop light or in traffic.

About the 2012 Rio
Available in three trims – LX, EX and SX – the eco-friendly 2012 Rio is available with a 1.6-liter GDI four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading 138 horsepower¹⁰ while maintaining a standard class-leading¹¹ fuel economy rating of 30/40 mpg (city/highway).

Design-Led Transformation and Product Line
Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically-acclaimed Optima midsize sedan¹² to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

 

Courtesy of KiaMedia

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2012 Kia Soul and Forte Koup Named to MSN Autos "10 Great Cars for Less Than $20,000" List

The 2012 Soul and Forte Koup recently were named to MSN Autos "10 Great Cars for Less Than $20,000" list, with Kia being the only brand to have two vehicles selected. Soul, Kia's iconic hatchback refreshed for the 2012 model year, delivers a series of refinements, including more power, improved fuel economy and new technologies along with an updated look. Meanwhile, the performance-inspired Forte Koup offers world-class design, fuel efficiency, and outstanding driving dynamics.

"MSN Autos selection of Soul and Forte Koup for the '10 Great Cars for Less Than $20,000' list reflects the value Kia vehicles provide consumers with a host of standard technology, safety, and convenience features," said Michael Sprague, vice president of marketing & communications, Kia Motors America (KMA). "Kia's technology-laden, fun-to-drive, uniquely-styled vehicles continue to attract new customers to the Kia brand, as evidenced by 15 consecutive months of sales records."

MSN Autos compared a number of new vehicles available in the market today to provide consumers with a list of products that provide the best-value for their money. Vehicles were evaluated on standard amenities, design and functionality.

About the 2012 Soul
Refreshed for the 2012 model year, the Kia Soul has been fine-tuned with a significant number of technological, powertrain and style enhancements. The 2012 Soul delivers class-leading horsepower¹ and significantly improved fuel efficiency of up to 35 miles per gallon (mpg)² on the highway. Kia Motors' hatchback remains a class-leading value³ with the lowest starting price of its competitive set at $13,900 MSRP⁴. Later this model year, Soul also will be the first among its competitors to offer the fuel-saving Idle Stop and Go (ISG) technology, which turns off the engine when the vehicle is not in motion, such as at a stop light or in traffic.

About the 2012 Forte Koup
Available in two trims – EX and SX – Forte Koup offers consumers an aggressively styled and performance-inspired two-door coupe with an abundance of amenities as well as impressive power. Designed and engineered as a driver's car, Forte Koup is powered by either a 2.0-liter inline four-cylinder engine (EX models), producing 156 horsepower and 144 pound-feet of torque⁵ that features Continuously Variable Valve Timing (CVVT) and multi-port electronic fuel injection, or an upgraded 2.4-liter inline four-cylinder engine (SX models), also with CVVT, which delivers 173 horsepower and 168 pound-feet of torque⁶.

Design-Led Transformation and Product Line
Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically acclaimed Optima midsize sedan⁷ to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

 

Courtesy of KiaMedia

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Broadway Kia - (5) Star Review on Edmunds

• When I went to purchase the car, I told a friend I was getting my teeth pulled - I mean - purchasing a car. I did all my homework before going including checking various websites. I met with Jim Hamman and told him exactly what I wanted. Please don't try to sell me anymore. I got my new Kia Soul and am very happy with it.-kpembert

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Broadway Kia - (4) Star Review on Edmunds

• My experience at Broadway Kia was quick and painless. I got the used vehicle I saw online at the price expected. The trade-in of my of my car was seamless. In and out. Jake Ryan helped me from the start to get the process rolling. He had me in the waiting room within 20 minutes while my new vehicle was detailed. No screwing around at Broadway Kia.Kissed

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Broadway KIA - Three (5) Star Reviews on GoogleMaps

• 
  We bought our 2nd Kia from Jim Hamman this weekend. Though from Washington, Jim and the team behind him are able to beat the local Kia dealer's best deal. This time we ventured out with an Optima Hybrid to ease our monthly gas bill. Thanks Jim for the hours invested in helping us get a deal that honored our budget. -wilgud
• See Jim Hamman for the best deal.. Everything they say about him is true. He bought us sandwiches and kept my child entertained through the process of buying our 2012 Kia Soul. We are not the kind of people who would EVER buy a new car, but for this price- and a 10 YEAR warranty.. We are saving tens of thousands of dollars! Jim is a warm, fun loving person, and you will enjoy your experience with him. Check out Kelly Blue Book before you buy a car; The average SUV will cost you 100k over 10 years. If you intend to hold on to your car for longer than 5 years, and you care about impressive savings, buy a Kia from Jim Hamman. -TK
• We worked with Jim Hamman. He spent the time to put us in the right car and got us the best possible price. -Brandon

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In its second year of partnership with Kia, the NBA tips off season with five games on Christmas Day!

The NBA today announced that the league's 66th season will tip off Christmas Day with a five-game slate, contingent on timely ratification of the new collective bargaining agreement.

Kia NBA Tip-Off '11 will launch on TNT with one of the NBA's oldest and most intense rivalries. The Boston Celtics, featuring their All-Star foursome of Ray Allen, Kevin Garnett, Paul Pierce, and Rajon Rondo, visit the New York Knicks (12 p.m. ET) with their dynamic tandem of Carmelo Anthony and Amar'e Stoudemire. Kia Motors, the Official Automotive Partner of the NBA, is in its second consecutive season as the title partner of NBA Tip-Off.

The action then will shift to ABC for an afternoon doubleheader when in a rematch of The Finals, 2011 Finals MVP Dirk Nowitzki and All-Star Jason Kidd lead the reigning champion Dallas Mavericks against the Miami Heat and its power trio of LeBron James, Dwyane Wade, and Chris Bosh in the first game (2:30 p.m. ET). Prior to tip-off, Dallas will raise its NBA championship banner. The second game features 2011 Kia NBA MVP Derrick Rose and the Chicago Bulls, who won a league-best 62 games last season, visiting the Los Angeles Lakers (5 p.m. ET) with perennial All-Star Kobe Bryant making his record-tying 13th Christmas Day appearance.

ESPN will round out the day with a pair of matchups. Two-time NBA scoring champion Kevin Durant leads the Oklahoma City Thunder against the Orlando Magic, which features three-time Kia NBA Defensive Player of the Year Dwight Howard (8 p.m. ET). Afterward, the Los Angeles Clippers and 2010-11 NBA Rookie of the Year Blake Griffin visit the Golden State Warriors and rookie head coach and former NBA great Mark Jackson (10:30 p.m. ET).

The 2011-12 NBA season will feature each team playing a 66-game schedule. The full regular-season and broadcast schedules will be released at a future date.

Last season, NBA games and programming were available in 215 countries and territories in 46 languages.

 

Courtesy of NBA.com

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Broadway KIA - (5) Star Review on GoogleMaps

• Best guy to see at Broadway Kia is Jim Hamman!! My husband and I came in on a whim and left with a Kia Sorento! We needed a certain price before we could say yes and Jim went above and beyond for us. It was a great experience and we are extremely happy with the outcome. Thank you so much Jim we really appreiciate it!
  

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Kia Optima Hybrid Named to "Top 10 Cars of the Year" List by Hispanic Motor Press Association!

The 2012 Kia Optima Hybrid recently was named to the Hispanic Motor Press Association's (HMPA) "Top 10 Cars of the Year" list as the top Alternative Powerplant vehicle. The HPA award reflects the unique and distinctive preferences and needs of the influential Hispanic population in the U.S., with jurors selected by invitation only following strict criteria, including years of experience, demonstrated knowledge of vehicle technology, and proof of audience.

"Kia has undergone a dramatic brand transformation over the past three years, including the addition of our first-ever hybrid model in the U.S., and the Hispanic Motor Press Association's recognition of the Optima Hybrid is further evidence of Kia's unprecedented growth in the market," said Michael Sprague, vice president of marketing & communications, Kia Motors America (KMA). "More and more consumers are looking at Kia for the first time, and Optima Hybrid's 'Top 10 Cars of the Year' designation demonstrates how Kia is reaching new audiences, including the important and growing Hispanic community."

Each year, members of the HMPA recognize the most impressive new vehicles in 10 categories: American sports car, American sedan, premium car, convertible, SUV, CUV, minivan, pick-up and alterative powerplant. Vehicles are evaluated on safety, quality, value, performance, design, style, environmental impact and technology standards.

"This is a car company that keeps impressing us, and the new Rio was a finalist in the compact category as well. The Optima Hybrid cleverly incorporates powertrain, infotainment , design elements and technology which make it a great all-around value package," said Ricardo Rodriguez-Long, HMPA jury director.

About the 2012 Optima Hybrid

The 2012 Kia Optima Hybrid stands apart from the crowd with its class-leading 40 miles per gallon highway fuel efficiency, class-leading combined horsepower of 206.2², eye-catching style, impressive, modern amenities, and long list of standard safety features. Kia's first hybrid in the U.S. offers drivers cutting edge-technologies, including an eight-speaker Infinity^®3 audio system, HD Radio^™4, and Kia's UVO powered by Microsoft^®5 voice-activated infotainment and communications system.

Design-Led Transformation and Product Line
Kia Motors has undergone a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. Kia is poised to continue its momentum and brand growth through design innovation, quality, value, safety features and new technology. Kia's commitment to the U.S. market is represented by its U.S.-based manufacturing facilities in West Point, Georgia – KMMG – which is responsible for the creation of more than 10,000 plant and supplier jobs and added the critically acclaimed Optima midsize sedan⁶ to its production line in September. Kia's model year 2012 vehicle line includes the Sorento CUV, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 745 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

 

Courtesy of KiaMedia

Thank you to Katie and Ciarra for sharing these great reviews!

Broadway KIA - Two (5) Star Reviews on GoogleMaps

• Best guy to see at Broadway Kia is Jim Hamman!! My husband and I came in on a whim and left with a Kia Sorento! We needed a certain price before we could say yes and Jim went above and beyond for us. It was a great experience and we are extremely happy with the outcome. Thank you so much Jim we really appreiciate it! -Katie
• Best Experience EVER. A++. Was interested in the 2012 Kia Rio hatchback.. and it was the simplest process ever. Jim Hamman took great care of us and made it such an enjoyable experience!! Thanks to Jim I'm a proud owner of the sexy and sporty 2012 Kia Rio!! Thanks again Jim!! -Ciarra

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