Earlier this week at the Los Angeles Auto Show , the towering basketball player made an appearance in a custom basketball-themed Optima. Together, he and Kia’s Vice President of Marketing and Communications, Michael Sprague, introduced two new spots that feature the sly and cunning Griffin talk about Kia’s UVO system and its safety ratings.
Griffin first became the face of Kia when he leaped over the hood of a 2012 Kia Optima for a slam dunk, which allowed him to win the 2011 Slam Dunk Contest. Chances are if the lockout continues, we’ll see much more of Griffin in future Kia promotional materials…
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