To further engage and reward players, from today through June 2, Kia will launch a supporting “Take On Blake Dunk Challenge” sweepstakes (takeonblakesweepstakes.com/#rules), giving fans the chance to win a variety of NBA prizes, including Blake Griffin autographed basketballs authenticated by Panini; travel and tickets to the NBA Finals or NBA Draft presented by State Farm; and an all-inclusive grand prize trip for two to Los Angeles for a personal meet-and-greet with Blake Griffin, subject to official rules. Top prizes are unlocked as more people play the game providing a compelling incentive for social media sharing.
“At Kia, we are fans of the game of basketball, and with the excitement of the playoffs on the horizon and the enthusiastic reception to our series of ‘Time Travels’ spots with Blake Griffin, we wanted to have some fun and give fellow fans the opportunity to challenge one of the most exciting and recognizable athletes in the world,” said Michael Sprague, executive vice president, marketing & communications, KMA. “The ‘Take on Blake Dunk Challenge’ game gives players the opportunity to share great moments with Facebook friends and demonstrate their passion for the sport.”
Courtesy of Kia Media
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